Following ongoing recognition of Anatwine's technological potential in multiple successful collaborations with leading global brands and retailers, Zalando decided to increase its stake in Anatwine further. After Zalando first participated in two of our funding rounds in 2015 and 2016 the Berlin-based fashion e-commerce platform has now taken over all shares held by other non-management investors.
Entering this close strategic partnership is a crucial next step in the development of Anatwine and an exciting opportunity for our customers and our employees, as the partnership will further back our technological innovation. Anatwine will continue to operate as a fully independent brand.
We follow a joint mission to enable brands and retailers to be successful in the digital space. Our profound partnership and the increased Zalando commitment will further strengthen our ability to digitize all the stock available and to create the best shopping experience for the end consumers.
Our deep understanding of the complexity of stock integration with a focus on the needs of fashion brands offer great value to all stakeholders. Zalando is an important strategic element in our global fashion retailer network, through which our integrated fashion brand clients can sell their merchandise. With the extension of our partnership, Zalando further strengthens its ability to offer highly customized digital solutions to partners, so brands and retailers stay in full control of their own stock.