The recently released AlixPartners Growth Retailers Report 2016, in partnership with Retail Week, has highlighted the mix of channels utilised by the top ten brands and retailers to drive growth.
Having recently transformed from a traditional catalogue business, this year’s winner of the AlixPartners Growth Retailer, Shop Direct, now generates all of its revenues online, while top ten-listed Whistles and Mint Velvet have grown their online channels to now account for a fifth of sales. However, it’s also interesting to see two stores among the top five that do not have transactional websites at all; health and beauty retailer Savers and Danish homeware brand, Tiger.
Clearly there remains lots of opportunity for brands within the UK, whether through their own stores, retailer relations or Ecommerce. But whichever approach adopted, growth can be slow; brands still need to build awareness in the market, determine whether the bricks and mortar expansion should pre-empt or occur in tandem with the Ecommerce offer, and quickly ascertain key market differences and synergies to inform expansion strategy.
To supplement these traditional methods, brands must continue to explore the evolution in global logistics, and become part of a real-time network of retailers that can make both national and international product distribution low cost and rapid.
To find out more about how global logistics can benefit brand expansion, click here.
To view the AlixPartners Growth Retailers Report 2016, click here.