Anatwine opens New York office and appoints fashion industry expert Paul Rosengard

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Paul Rosengard At Anatwine, we’re delighted to announce the opening of our New York City office, and to welcome Paul Rosengard as President of our North American business. Paul joins us as a senior level fashion brand builder, having previously held leadership positions as Division President, Li & Fung USA, Group President at Perry Ellis International and, most recently, CEO of Boston Traders. The New York City office is Anatwine’s first international office beyond our UK headquarters, where Paul will be responsible for accelerating Anatwine’s already significant global success into the North American market. "Omnichannel shopping has meant the quality of the overall customer experience, from online product availability to delivery, now dictates success or failure in online fashion retail. The seamless way that Anatwine connects brands and retailers, allowing them to deliver the perfect stock mix to customers, is nothing short of transformational and as a platform, a service and a network, it is the ultimate retail engine,” commented Paul. “I couldn't be more excited than to place the next phase of my career at the burgeoning intersection of technology and fashion. I look forward to working with Anatwine's global sales director, Matthew Purt, and to launching this exciting online fashion network here in the US.” The opening of the New York City office will allow Anatwine to extend its offering of the perfect stock mix to more North American based retailers and brands, and also enable existing worldwide clients the ability to gain major traction in the American market. Chris Griffin, founder and CEO of Anatwine, added: “Paul is one of the most respected and well-connected leaders in the US fashion market and we are very pleased that he will be joining the Anatwine team to head up our North American offering. We are very proud of our success in such a short period of time; a result of a very clear business focus and hard work. However, our ambition is to fundamentally transform the fashion retail model across the world, and so North America is a market of significant importance.”