Anatwine enable HotSquash to drive digital eCommerce growth

Cheltenham, UK. 27 June 2019 - Ethical fashion brand, HotSquash, have today committed to partner with Anatwine to deliver their connectivity to the Zalando Partner Programme. HotSquash will initially use Anatwine to list and sell its range of technologically advanced womenswear on the Zalando Partner Programme in Germany, with potential expansion to other Zalando geographies throughout Europe.

HotSquash are an innovative London UK based fashion brand, priding themselves on designing technologies in fabric which champion women’s comfort, without compromising on style. Following nine years of establishing their brand, HotSquash have forward thinking expansion plans for 2019/20, and a relationship with Anatwine will enable them to launch on five retailer platforms by Q3 2019.

Anatwine’s eCommerce digital hub will underpin HotSquash’s plans to develop their presence with online retailers by creating electronic product catalogues and stock data which connects to retailer partners for managing their orders and returns.

“This is an exciting moment for Anatwine, whose successful business has been built on the back of it’s relationships with some of the biggest names in fashion and sportswear. This contract represents the opening-up of our suite of enterprise-level services and capabilities to a new breed of client; the medium-sized fashion brands and independents that are so crucial to driving creativity and innovation in the fashion space” said Jacquie Boast, CEO Anatwine.

About HotSquash:

HotSquash Designs for the Busy Woman…

We’re all used to seeing women in sports-wear dropping their kids off, or popping to the supermarket before exercising; sometimes we’re even one of them. At HotSquash, we produce stylish casual-wear, office-wear & occasion-wear with the same comfort, crease-resistance & temperature-regulating properties as sports-wear, without the daunting Lycra look! If you want to get through the day &/or night looking & feeling your best, then we’ve got the clothes for you.

We make all of our clothes in Britain & always have done; limiting our carbon footprint & supporting the UK economy. We offer flexible hours to parents & work with the Leonard Cheshire Charity, employing people who find it hard to get jobs due to a variety of disabilities. We also offer apprenticeships to teenagers looking to build their career, whilst also getting an educational qualification. We’re a fashion company, so we want our clothes to look stylish & make the wearer feel fabulous, but we do that in the most ethical & environmentally-friendly way that we can; with your support we will continue to do this for many years to come.

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About Anatwine:

Anatwine is a technology company that provides fully outsourced eCommerce managed services to global fashion brands, retailers and online marketplaces. Formed in 2013, Anatwine supports hundreds of brand and retailer connections, delivering millions of online orders seamlessly and efficiently. The Anatwine Digital Hub is a PaaS (Platform as a Service) fully outsourced solution that delivers technology and services for brands, online retailers and online marketplaces to collaborate and sell their products on-line.

Anatwine brings brands and retailers closer together, enabling both to sell more and maximise their profitability. Systems are connected through a central digital hub, which allows retailers to seamlessly sell a brand’s products on their eCommerce channels, without holding them in their own warehouse. Anatwine allows the right product to be in the right place, at the right time, giving consumers access to more of what they want. Anatwine’s full-service model helps brands to flourish in an increasingly difficult and competitive market, by doing the hard work so they don’t have to.

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For further information please contact:


Darren Sidnick

Chief Executive Officer

+44 (0)20 7018 4690


Anatwine Limited

Jacquie Boast

Chief Executive Officer

+44 (0)845 527 4804

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