adidas extend Anatwine partnership for a further 3 years

Cheltenham, UK. 24 July 2019 - Anatwine have today signed a new 3 year contract extension to continue providing digital middleware managed services for the adidas Partner Program.

adidas have an ambitious growth plan for its successful Partner Program & they required a technology partner that could enable their connections to strategic digital partners, as well as enhancing existing connections across the digital marketplace. Anatwine have worked with adidas since its inception and this contract extension will continue to evolve the partnership, centred around ensuring that the right products are available at the right time to strengthen consumer engagement.

Anatwine allows adidas to connect with consumers through many of Europe’s leading marketplaces and retailers; the Anatwine solution enables more sportswear-specific points of sale than any other comparable network in Europe.

Mike Perera, Director Partner Program at adidas stated, “Anatwine have demonstrated their ability to deliver successful connections between adidas and our strategic digital partners, ensuring that we put the consumer at the centre of everything we do. The continuation of this partnership will support our ambitious growth plans for the next 3 years & we look forward to working together, continuing to enhance our consumers’ experience with the adidas & Reebok brands online”.

Dewi Thomas, CEO at Anatwine said “Anatwine has always championed brands, and since our launch we have focused on fashion with adidas being one of our first ever clients. Three years later and we have built a strong, stable and successful partnership and are delighted that adidas have decided to extend their Partner Program relationship with Anatwine to continue to support their growth plans for a further 3 years”.

About Anatwine: Anatwine is a technology company that provides fully outsourced eCommerce managed services to global fashion brands, retailers and online marketplaces. Formed in 2013, Anatwine supports 100s of brand and retailer connections delivering millions of online orders seamlessly and efficiently. The Anatwine Digital Hub is a PaaS (Platform as a Service) fully outsourced solution that delivers technology and services for brands, online retailers and online marketplaces to collaborate and sell their products on-line. Anatwine brings brands and retailers closer together, enabling both to sell more. Systems are connected through a central digital hub, which allows retailers to seamlessly sell a brand’s products through their eCommerce channels, without holding them in their own warehouse. Anatwine allows the right product to be in the right place, at the right time, giving consumers access to more of what they want. Anatwine’s full-service model helps brands to flourish, in an increasingly difficult and competitive market, by doing the hard work so they don’t have to. Website :

For further information please contact:

Anatwine Limited

Dewi Thomas

Chief Executive Officer

+44 (0)845 527 4804

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