Anatwine opens New York office and appoints fashion industry expert Paul Rosengard At Anatwine, we’re delighted to announce the opening of our New York City office, and to welcome Paul Rosengard as President of our North American business. Paul joins us as a senior level fashion brand builder, having previously held leadership positions as Division President, Li & Fung USA, Group President at Perry Ellis International and, most recently, CEO of Boston Traders. The New York City office is Anatwine’s first international office beyond our UK headquarters, where Paul will be responsible… anatwine 24th February 2016
Wholesale expansion: improving the imperfect process Retailers know that wholesale is an imperfect process – and in an increasingly global market, the sheer number of compelling brands on offer is only making the challenge greater. Merchandisers have always been constrained by the logistics of the buy in advance model and limited warehouse size to purchase just a fraction of each brand’s range, but in an era of in depth and real time customer data, isn’t it time it became a better process? Brands and retailers are… anatwine 28th January 2016
The growing desire for personalisation Everyone enjoys that personal touch, whether it’s a handwritten thank you note or a latte from the barista at the local cafe who always remembers your order. When someone pays attention to our specific needs, it makes us feel special. And retail shouldn’t be any different. Integrating personalisation into your business strategy will allow you to significantly transform your approach, while delivering highly personalised, bespoke experiences that maximise the value for each customer. Before shopping centres, department stores and ecommerce… anatwine 30th November 2015
Global brand expansion: reaping the rewards without the risk International expansion is a key strategy for the majority of leading UK fashion brands. But with an increasingly volatile global market, determining how and where to make that international investment is both a challenge and a potential business hazard; opening a new flagship store can cost millions, while retailers are wary of adding too many brands or too much stock to their portfolios. Whatever approach adopted, a brand’s global expansion has traditionally been slow, expensive and high risk. Yet the… anatwine 10th November 2015
Perfect Stock Mix, Always – Achieving Online Fashion Retail Nirvana The retail fashion business may have had a major make-over in the past decade but every retailer and every brand accepts the current wholesale model is flawed. Buying in advance and limited to a small subset of a brand’s range, even with the use of increasingly sophisticated analytics in this fickle fashion market it is generally accepted that buying decisions rarely align with all the brand’s most successful products. The truth is that no one is getting a good deal. In… anatwine 26th August 2015
Removing the risk of going global The ultimate accolade for most brands and retailers is the global stamp of approval, but we all know that branching out into a new market comes with an element of risk; not to mention the business worry of additional overheads. But when executed correctly, going global can be a huge success for brands and retailers alike; so why the hesitance? Most retailers will usually stick to brands they know and trust, as this is deemed the safer option. A new… anatwine 26th August 2015