Anatwine deepens strategic partnership with Zalando Following ongoing recognition of Anatwine's technological potential in multiple successful collaborations with leading global brands and retailers, Zalando decided to increase its stake in Anatwine further. After Zalando first participated in two of our funding rounds in 2015 and 2016 the Berlin-based fashion e-commerce platform has now taken over all shares held by other non-management investors. Entering this close strategic partnership is a crucial next step in the development of Anatwine and an exciting opportunity for our customers and our… anatwine 12th June 2017
3 Ways the Retail Industry Has Changed Since the Introduction of Anatwine Anatwine is a leading retail technology company who specialise in the fashion industry. In today’s omni-channel environment, it is important to look at the ways in which the globe’s dominant retailers are approaching online retail. The majority of retailers know how to integrate their offline and online businesses, and now know how to translate their brand’s values in their online platform. However, knowing how to connect retailers to brands in order to create a seamlessly effortless experience for the customer… anatwine 17th February 2017
5 Reasons Why Anatwine Was Founded The new retail technology venture, Anatwine, was founded after Chris Griffin saw a clear gap in the market when it came to online retailers connecting their systems to suppliers - as well as a chance to improve overall customer experience. Here are five reasons as to why Anatwine was founded. The current online retailer model is flawed. Over the last decade, the retail fashion business has had a major makeover, and has clearly been going from strength to strength. However,… anatwine 12th January 2017
Anatwine Sees Huge Successes Since Pairing With Online Retailer Since Anatwine paired with German online retailer Zalando, $12 million has been raised back to our technological innovation in the online fashion, apparel and sportswear environment. In 2015, Zalando acquired 20% of Anatwine, and we have provided customised software to help the online fashion retailer by integrating their process, systems and stock files with retailers they source products from. This meant that their sales and efficiency were maximised. Whilst we have provided these integration services, we will continue to operate… anatwine 17th July 2016
Accelerating our global growth strategy We’re excited to announce a successful funding round that has raised $12 million to back Anatwine’s technological innovation in the online fashion, apparel and sports wear environment. The investment is a result of our huge annual like for like revenue growth of 421%; with current growth at an incredible 44% month on month increase in sales. The opening of our New York based office is also already playing a part in our success, with the first three months alone seeing… anatwine 22nd June 2016
The allure of online marketplaces Online marketplaces are presenting brands with a flexible online channel to sell products without many of the otherwise associated costs, and they are booming as a result. Even with recent concerns that, used in the wrong way, they can sacrifice reputation and intercept the accrual of vital customer data, the added value far outweighs any potential risk for many brands, and here’s why. For one, online marketplaces offer a significant opportunity for overseas sales via a platform with a name… anatwine 20th May 2016
Technology as fast as fashion Recent news around Boohoo hiring technology entrepreneur Sara Murray, has gotten me thinking about fashion retailers and how much of a role technology plays in their business. The new appointment of Sara clearly shows that Boohoo is looking around at the digital world and realising that to get ahead you must be more than just a retailer, you must embrace the technological innovations available. With a background in growing and nurturing very successful tech companies, her expertise in fashion comes… anatwine 27th April 2016