Blog

See what our CEO, Chris Griffin, has to say about the world of E-Commerce…

In your eyes, what is the future of E-Commerce? For us at Anatwine, the future of E-Commerce is all about the connections between customers and fashion retailers and the brands they sell. It is about enabling retailers to offer a standardised customer experience and the perfect stock mix, whilst allowing brands to sell more and expand into new markets. Getting this right means both retailers and brands can efficiently grow and provide consumers with a hugely improved experience including access to a large range of products, tailored to the customer at the right time, at the right place. In my opinion more and more companies are progressing…

Perfect Stock Mix, Always – Achieving Online Fashion Retail Nirvana

The retail fashion business may have had a major make-over in the past decade but every retailer and every brand accepts the current wholesale model is flawed. Buying in advance and limited to a small subset of a brand’s range, even with the use of increasingly sophisticated analytics in this fickle fashion market it is generally accepted that buying decisions rarely align with all the brand’s most successful products. The truth is that no one is getting a good deal. In a market increasingly dominated by the quality of the overall customer experience, from personalisation to delivery, no retailer wants to risk losing control over the supply chain;…

Removing the risk of going global

The ultimate accolade for most brands and retailers is the global stamp of approval, but we all know that branching out into a new market comes with an element of risk; not to mention the business worry of additional overheads. But when executed correctly, going global can be a huge success for brands and retailers alike; so why the hesitance? Most retailers will usually stick to brands they know and trust, as this is deemed the safer option. A new brand means a new realm of worry, what if they start stocking a new brand and it doesn’t sell? What if the new brand doesn’t fit the…