Blog

Anatwine opens New York office and appoints fashion industry expert Paul Rosengard

At Anatwine, we’re delighted to announce the opening of our New York City office, and to welcome Paul Rosengard as President of our North American business. Paul joins us as a senior level fashion brand builder, having previously held leadership positions as Division President, Li & Fung USA, Group President at Perry Ellis International and, most recently, CEO of Boston Traders. The New York City office is Anatwine’s first international office beyond our UK headquarters, where Paul will be responsible for accelerating Anatwine’s already significant global success into the North American market. "Omnichannel shopping has meant the quality of the overall customer experience, from online product availability…

Wholesale expansion: improving the imperfect process

Retailers know that wholesale is an imperfect process – and in an increasingly global market, the sheer number of compelling brands on offer is only making the challenge greater. Merchandisers have always been constrained by the logistics of the buy in advance model and limited warehouse size to purchase just a fraction of each brand’s range, but in an era of in depth and real time customer data, isn’t it time it became a better process? Brands and retailers are constantly looking for ways to collaborate more efficiently in order to improve the quality of the overall customer offer and maximise profit. While more accurate stock files…

The growing desire for personalisation

Everyone enjoys that personal touch, whether it’s a handwritten thank you note or a latte from the barista at the local cafe who always remembers your order. When someone pays attention to our specific needs, it makes us feel special. And retail shouldn’t be any different. Integrating personalisation into your business strategy will allow you to significantly transform your approach, while delivering highly personalised, bespoke experiences that maximise the value for each customer. Before shopping centres, department stores and ecommerce became the norm, local retailers knew each of their customers by name. Grocers, newsagents and butchers knew where their customers lived, what their households resembled and what…

Global brand expansion: reaping the rewards without the risk

International expansion is a key strategy for the majority of leading UK fashion brands. But with an increasingly volatile global market, determining how and where to make that international investment is both a challenge and a potential business hazard; opening a new flagship store can cost millions, while retailers are wary of adding too many brands or too much stock to their portfolios. Whatever approach adopted, a brand’s global expansion has traditionally been slow, expensive and high risk. Yet the opportunities internationally are compelling. So what’s the option? Ultimately, brands need a way to be far more agile, to move in and out of new geographies without…

See what our CEO, Chris Griffin, has to say about the world of E-Commerce…

In your eyes, what is the future of E-Commerce? For us at Anatwine, the future of E-Commerce is all about the connections between customers and fashion retailers and the brands they sell. It is about enabling retailers to offer a standardised customer experience and the perfect stock mix, whilst allowing brands to sell more and expand into new markets. Getting this right means both retailers and brands can efficiently grow and provide consumers with a hugely improved experience including access to a large range of products, tailored to the customer at the right time, at the right place. In my opinion more and more companies are progressing…