Blog

Anatwine deepens strategic partnership with Zalando

Following ongoing recognition of Anatwine's technological potential in multiple successful collaborations with leading global brands and retailers, Zalando decided to increase its stake in Anatwine further. After Zalando first participated in two of our funding rounds in 2015 and 2016 the Berlin-based fashion e-commerce platform has now taken over all shares held by other non-management investors. Entering this close strategic partnership is a crucial next step in the development of Anatwine and an exciting opportunity for our customers and our employees, as the partnership will further back our technological innovation. Anatwine will continue to operate as a fully independent brand. We follow a joint mission to enable…

3 Ways the Retail Industry Has Changed Since the Introduction of Anatwine

Anatwine is a leading retail technology company who specialise in the fashion industry. In today’s omni-channel environment, it is important to look at the ways in which the globe’s dominant retailers are approaching online retail. The majority of retailers know how to integrate their offline and online businesses, and now know how to translate their brand’s values in their online platform. However, knowing how to connect retailers to brands in order to create a seamlessly effortless experience for the customer is where it can get challenging. We  provide real time data and an integrated sales and fulfillment system to connect fashion suppliers and multi-brand retailers. From the…

5 Reasons Why Anatwine Was Founded

The new retail technology venture, Anatwine, was founded after Chris Griffin saw a clear gap in the market when it came to online retailers connecting their systems to suppliers - as well as a chance to improve overall customer experience. Here are five reasons as to why Anatwine was founded. The current online retailer model is flawed. Over the last decade, the retail fashion business has had a major makeover, and has clearly been going from strength to strength. However, every retailer and brand accepts that the current wholesale model is flawed and needs improving. Creating and managing the right stock levels for a business is crucial…

Anatwine Sees Huge Successes Since Pairing With Online Retailer

Since Anatwine paired with German online retailer Zalando, $12 million has been raised back to our technological innovation in the online fashion, apparel and sportswear environment. In 2015, Zalando acquired 20% of Anatwine, and we have provided customised software to help the online fashion retailer by integrating their process, systems and stock files with retailers they source products from. This meant that their sales and efficiency were maximised. Whilst we have provided these integration services, we will continue to operate independently alongside Zalando. Furthermore, Zalando has increased its minority shareholding with Anatwine after seeing excellent results from the initial pairing with with. Since investment took place, Anatwine…

Accelerating our global growth strategy

We’re excited to announce a successful funding round that has raised $12 million to back Anatwine’s technological innovation in the online fashion, apparel and sports wear environment. The investment is a result of our huge annual like for like revenue growth of 421%; with current growth at an incredible 44% month on month increase in sales. The opening of our New York based office is also already playing a part in our success, with the first three months alone seeing the US team build a pipeline of 40 of the biggest US-based retailers and brands! Since Anatwine was founded in 2013, we have successfully signed and on…