Recent Posts by Gemma Farmer

Global expansion – with zero investment

E-commerce has clearly transformed the potential global reach for fashion brands. But simply making this season’s stock available online in a new market is not going to deliver much incremental value. Brands need to build up awareness in a totally new market; determine whether the bricks and mortar expansion should pre-empt or occur in tandem with the E-commerce offer; and quickly ascertain key market differences and synergies to inform strategy. From the multi-million pound investment in marketing and stores to the time it takes to build brand value in each new geography and the challenges of responding to different customer experience expectations, traditional expansion strategies lack both…

Ted Baker invests in international expansion after profits surge

Designer clothing brand, Ted Baker, will invest £45 million into expansion around the world, it has been reported. With sales in UK stores up almost 9% and growing success in America, the brand has set its sights on Europe, where it plans to open more stores in France, Spain and Germany. International expansion is of course a key strategy for the majority of leading UK fashion brands, and it’s encouraging to see Ted Baker achieving such great results. With Anatwine, even more brands could be experiencing similar success by utilising the evolution in global logistics that has made both national and international product distribution more accessible; they could…

Our name in lights!

Following the recent announcement of our New York City office, based just off of Times Square, we thought it only apt to get ourselves up on one of the billboards. So we did! What do you think of our announcement, pride of place in the middle of the lit-up square? We don’t know about you, but we think this is pretty cool! The opening of the NYC office will allow us to extend our offering of the perfect stock mix to even more retailers and brands, and also enable all our existing worldwide clients to gain major traction in the North American market. To read more about…

Anatwine opens New York office and appoints fashion industry expert Paul Rosengard

At Anatwine, we’re delighted to announce the opening of our New York City office, and to welcome Paul Rosengard as President of our North American business. Paul joins us as a senior level fashion brand builder, having previously held leadership positions as Division President, Li & Fung USA, Group President at Perry Ellis International and, most recently, CEO of Boston Traders. The New York City office is Anatwine’s first international office beyond our UK headquarters, where Paul will be responsible for accelerating Anatwine’s already significant global success into the North American market. "Omnichannel shopping has meant the quality of the overall customer experience, from online product availability…

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