Recent Posts by Chris Griffin

Removing the risk of going global

The ultimate accolade for most brands and retailers is the global stamp of approval, but we all know that branching out into a new market comes with an element of risk; not to mention the business worry of additional overheads. But when executed correctly, going global can be a huge success for brands and retailers alike; so why the hesitance? Most retailers will usually stick to brands they know and trust, as this is deemed the safer option. A new brand means a new realm of worry, what if they start stocking a new brand and it doesn’t sell? What if the new brand doesn’t fit the…

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