The ultimate accolade for most brands and retailers is the global stamp of approval, but we all know that branching out into a new market comes with an element of risk; not to mention the business worry of additional overheads. But when executed correctly, going global can be a huge success for brands and retailers alike; so why the hesitance? Most retailers will usually stick to brands they know and trust, as this is deemed the safer option. A new brand means a new realm of worry, what if they start stocking a new brand and it doesn’t sell? What if the new brand doesn’t fit the…
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