Recent Posts by Chris Griffin

The allure of online marketplaces

Online marketplaces are presenting brands with a flexible online channel to sell products without many of the otherwise associated costs, and they are booming as a result. Even with recent concerns that, used in the wrong way, they can sacrifice reputation and intercept the accrual of vital customer data, the added value far outweighs any potential risk for many brands, and here’s why. For one, online marketplaces offer a significant opportunity for overseas sales via a platform with a name and presence already established in international markets. On top of this, they can form the foundations of new trading partnerships with traders and suppliers which, when sought…

Technology as fast as fashion

Recent news around Boohoo hiring technology entrepreneur Sara Murray, has gotten me thinking about fashion retailers and how much of a role technology plays in their business. The new appointment of Sara clearly shows that Boohoo is looking around at the digital world and realising that to get ahead you must be more than just a retailer, you must embrace the technological innovations available. With a background in growing and nurturing very successful tech companies, her expertise in fashion comes second to this. The approach may seem odd, but actually it is very clever and is clearly paying off for Boohoo with their sales increasing 40% year-on-year.…

Top ten fastest growing UK brands and retailers revealed

The recently released AlixPartners Growth Retailers Report 2016, in partnership with Retail Week, has highlighted the mix of channels utilised by the top ten brands and retailers to drive growth. Having recently transformed from a traditional catalogue business, this year’s winner of the AlixPartners Growth Retailer, Shop Direct, now generates all of its revenues online, while top ten-listed Whistles and Mint Velvet have grown their online channels to now account for a fifth of sales. However, it’s also interesting to see two stores among the top five that do not have transactional websites at all; health and beauty retailer Savers and Danish homeware brand, Tiger. Clearly there…

Perfect Stock Mix, Always – Achieving Online Fashion Retail Nirvana

The retail fashion business may have had a major make-over in the past decade but every retailer and every brand accepts the current wholesale model is flawed. Buying in advance and limited to a small subset of a brand’s range, even with the use of increasingly sophisticated analytics in this fickle fashion market it is generally accepted that buying decisions rarely align with all the brand’s most successful products. The truth is that no one is getting a good deal. In a market increasingly dominated by the quality of the overall customer experience, from personalisation to delivery, no retailer wants to risk losing control over the supply chain;…

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