Monthly Archives: August 2015

Accelerating our global growth strategy

We’re excited to announce a successful funding round that has raised $12 million to back Anatwine’s technological innovation in the online fashion, apparel and sports wear environment. The investment is a result of our huge annual like for like revenue growth of 421%; with current growth at an incredible 44% month on month increase in sales. The opening of our New York based office is also already playing a part in our success, with the first three months alone seeing the US team build a pipeline of 40 of the biggest US-based retailers and brands! Since Anatwine was founded in 2013, we have successfully signed and on…

The allure of online marketplaces

Online marketplaces are presenting brands with a flexible online channel to sell products without many of the otherwise associated costs, and they are booming as a result. Even with recent concerns that, used in the wrong way, they can sacrifice reputation and intercept the accrual of vital customer data, the added value far outweighs any potential risk for many brands, and here’s why. For one, online marketplaces offer a significant opportunity for overseas sales via a platform with a name and presence already established in international markets. On top of this, they can form the foundations of new trading partnerships with traders and suppliers which, when sought…

Technology as fast as fashion

Recent news around Boohoo hiring technology entrepreneur Sara Murray, has gotten me thinking about fashion retailers and how much of a role technology plays in their business. The new appointment of Sara clearly shows that Boohoo is looking around at the digital world and realising that to get ahead you must be more than just a retailer, you must embrace the technological innovations available. With a background in growing and nurturing very successful tech companies, her expertise in fashion comes second to this. The approach may seem odd, but actually it is very clever and is clearly paying off for Boohoo with their sales increasing 40% year-on-year.…

Top ten fastest growing UK brands and retailers revealed

The recently released AlixPartners Growth Retailers Report 2016, in partnership with Retail Week, has highlighted the mix of channels utilised by the top ten brands and retailers to drive growth. Having recently transformed from a traditional catalogue business, this year’s winner of the AlixPartners Growth Retailer, Shop Direct, now generates all of its revenues online, while top ten-listed Whistles and Mint Velvet have grown their online channels to now account for a fifth of sales. However, it’s also interesting to see two stores among the top five that do not have transactional websites at all; health and beauty retailer Savers and Danish homeware brand, Tiger. Clearly there…

Global expansion – with zero investment

E-commerce has clearly transformed the potential global reach for fashion brands. But simply making this season’s stock available online in a new market is not going to deliver much incremental value. Brands need to build up awareness in a totally new market; determine whether the bricks and mortar expansion should pre-empt or occur in tandem with the E-commerce offer; and quickly ascertain key market differences and synergies to inform strategy. From the multi-million pound investment in marketing and stores to the time it takes to build brand value in each new geography and the challenges of responding to different customer experience expectations, traditional expansion strategies lack both…